MacInnes & Company

Business Brokers and Consultants
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Business For Sale - By Owner
(B-FSBO)
Program
 
Current Trends in Business Sales
 
There is a growing trend on the part of today's business owners to attempt to market and sell their own business interests to save the selling expense and retain control over the process.  Although the concept is understandable, few business owners are prepared to deal with the complexities of this type of transaction without professional guidance.  For a business owner to enlist the services of legal or accounting firm to assist and advise in the day-to-day pre-marketing and marketing phases would be a misuse of resources and likely far too expensive. 
 
To assist the business owner in this endeavor MacInnes & Co. has developed a consulting program to assist the owner with the 'meat and potatoes' aspects of the process designed to conserve resources and prevent duplication of effort resuting in reducing selling expenses to the minimum. 
 
With each business being different and the various business background and comfort level of each owner, MacInnes & Co. will devise a individual marketing program suited to each seller which will result in the maximum savings. 
 
On average, successful business sellers have enjoyed an average savings of 30-40% over conventional brokerage fees.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

  

Phases in Selling a Business by Owner

 

The process of marketing and selling a business varies from one business to the other, however the basics remain the same.  MacInnes & Co. reviews and provides consulting on each of the following phases to provide guidence for a smooth campaign and to save thousands of dollars over conventional brokerage fees. 

Phase One. 

 

Review motives and rationale behind the exit strategy.  Review operational methods, review inventory for obsolete and dated products, review employee records, review lease conditions and any other items that will influence the transfer of the business. 

Financially plan for the next life phase.

Phase Two. 

 

Prepare a business valuation appropriate to the size and complexity of the business to determine the true market value based on various selling scenarios. 

 

 

Phase Three. 

 

Prepare all finanical reports and prepare all marketing materials. 

 

Develop an advertising and marketing campaign to maximize the message while maintaining a pre-determined advertising budget.

 

Phase Four. 

Develop procedures to accept and process inquiries from potential buyers and their advisors. 

 

 Pre-qualifying buyers.  Ways to introduce them to the business operation without disclosing proprietary information. 

 

Phase Five. 

 

Assist seller and buyer in the negotiation process and assist in the due diligence methods and procedures.

 

 

 

Phase Six. 

Assist owner and owner's advisors in the closing process.